Views: 4 Author: Site Editor Publish Time: 2025-02-28 Origin: Site
UGG is a globally renowned brand originating from Australian style, with comfortable and warm sheepskin boots as its core products, especially classic snow boots that are popular worldwide. If you're interested, I'll introduce you to this brand!
（UGG logo）
1. Brand background
Origin: UGG was inspired by traditional Australian sheepskin boots, but the brand itself was founded and trademarked by the American company Deckers Brands in 1978.
（UGG's first store）
Name meaning: Initially, "Ugg" referred to "Ugly Boots" in Australian colloquial language, but later became synonymous with high-end comfortable shoes due to the brand's success.
2. Core products
Classic Boot:
Material: Made of double-sided sheepskin (outer layer sheepskin, inner layer wool), breathable and warm, suitable for autumn and winter.
Design: Round head, short tube, side button or strap style, paired with thick rubber sole.
Color: From classic Chestnut to trendy colors such as pink and sequins.
（UGG Classic Snow Boots）
Other product lines:
Sandals, slippers, and home shoes (such as Tasman series).
Winter clothing accessories such as jackets, gloves, scarves, etc.
3. Brand Features
Comfort: The wool lining is soft and skin friendly, giving a feeling of stepping on clouds.
（Wool lining）
Seasonal controversy: Although it is a winter iconic item, some styles (such as wool slippers) are also suitable for home or spring/autumn wear.
Price positioning: Mid to high end, classic boots with a domestic price of about 1000-2000 yuan, limited edition or co branded boots with higher prices.
4. Cultural influence
Celebrities bring goods: In the early 2000s, they were worn by Hollywood stars such as Paris Hilton and Cameron Diaz, and turned from "unfashionable flavor" to trendy pieces.
（UGG signed a contract with a clear desire to convey the values of youthfulness and upward mobility）
Cross border collaboration: Collaborate with brands/IPs such as Bape and Pok é mon to attract young consumers.
Controversy: Due to criticism from animal protection organizations for early use of animal fur, environmentally friendly vegan series such as UGGpure have been launched in recent years ™）。
5. Reasons for the explosion
Home scene demand: After the epidemic, consumers pay more attention to home comfort, and UGG's wool slippers (such as Tasman) have become "household treasures".
（Athleisure）
Athflow style is popular: the fusion of athleisure style and comfortable wearing, UGG's plush shoes perfectly match the aesthetic of "lazy but not messy".
Winter essential: Classic snow boots are always the first choice for warmth in cold regions, especially with a surge in sales in the context of frequent extreme weather.
Anti seasonal trend: Bloggers' summer "rebellious outfits" paired with UGG boots have become a social media topic, stimulating consumers to make curious purchases.
Promotion of vegan series: Launch the use of plant-based materials (such as UGGpure) ™） The environmentally friendly shoes attract Generation Z who value sustainable development.
Second hand resale plan: The brand officially supports the recycling of old shoes, creating a "circular economy" image and enhancing favorability.
6. Common Problems
Q: How to maintain UGG boots?
Avoid washing, use a special sheepskin brush to clean, dry in the shade, and use waterproof spray regularly.
Q： Can I wear UGG in summer?
Some sandals, such as the Fluff Yeah series, are suitable for summer, but classic boots are prone to stuffiness.
Q: Is UGG an Australian brand?
